– It’s much easier for your subscribers to view their unread messages
#POLYMAIL VS SPARK IPHONE FULL#
It’s not exactly an earth-shattering update, but the filter button is a shortcut and it’s especially useful for anyone with a full inbox. Your subscribers can simply tap the filter button at the bottom of the Mail screen to view any unread messages, messages with attachments, flagged messages and more.īefore, you had to choose a mailbox and select “Edit” to filter messages. – Test your emails with a tool like Litmus – Your text should be large as well – at least 16 px – Think big when it comes to CTAs – about 44 px
Here are the steps you can take to do that: But now it’s an absolute necessity to ensure your emails look great on any device and on any mail app. Optimizing your emails for mobile should always be top of mind, considering that most people prefer to open emails on their mobile device. – Some of your subscribers may move away from the default Mail app That means some of your subscribers will delete their iOS Mail app in favor of third-party mail apps like Spark, Polymail or countless others. It’s (finally!) possible to remove Apple’s default apps like Stocks, Weather and…Mail. The update: The ability to remove default apps … a banner that pulls in your products and prices directly from your website for easy shopping, right at the top of your email – Consider adding a call-to-action at the top of your email, and/or… Think of it as your subject line, part 2. – Make your subject line relevant to the content inside your email Here are a few ways to optimize that space:
Maximize every bit of space at the beginning of your email. That means the content at the top of your emails, including the subject line, preview text, from name and the first few lines of text or the first image in your email are more important than ever. It’ll push your email content down by about 50px. The addition of the unsubscribe button ultimately means a better user experience for your subscribers and a healthier email list for you.īut that’s not all the unsubscribe button will do: it impacts your email content and design, too. That’s why it’s so important to regularly run reactivation campaigns to ensure your subscribers really want to be there. Inactive subscribers can skew your analytics and hurt your performance. They likely haven’t been engaging with your emails in a long time. When someone unsubscribes, that means they aren’t interested in your content. Yes, it’s much easier for people to unsubscribe from your list – but it should always be easy for anyone to unsubscribe. – The prime real estate at the top of your email just got more valuableĭon’t panic that massive unsubscribe button isn’t a bad thing. – Unsubscribing from any mailing list just got easier Previously, subscribers would have search for an unsubscribe button within the email itself. Here are the updates you need to watch out for and what you can do to prepare and optimize your upcoming email campaigns.Īpple has added an ‘unsubscribe’ button to the very top of any email they detect is part of a mailing list in the iOS 10 Mail app.
#POLYMAIL VS SPARK IPHONE UPDATE#
From a predictive emoji keyboard to the ability to remove those useless default apps (let’s be real, no one is using their iPhone as a compass), it’s easy to see why the iOS 10 update is one of the biggest in Apple history.Īnd while iOS 10 doesn’t completely overhaul the Mail app, there are a few updates that could have big implications for email marketers.
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